I’m Holli, founder of The Social Shift — a story-driven marketing agency helping service-based entrepreneurs turn scattered marketing efforts into connected, strategic systems that actually make sense.

Because real marketing isn’t about doing more.
It’s about making what you’re already doing work together.

Why The Social Shift Exists

This business began with one simple truth:
Too many women are leading brilliant brands with disjointed marketing behind them — social saying one thing, offers saying another, and nothing truly reflecting the depth of their work.

I started The Social Shift to change that.

I believe your marketing should move with you — not overwhelm you. It should connect your story, your offers, and your strategy into something clear, intentional, and deeply human.

What I Actually Do

What I do best isn’t content.
It’s connection — aligning your brand voice, your message, and your marketing strategy so everything tells the same story.

I work with visionary founders, service-based experts, and legacy-driven women to:

  • Build brands that feel clear, consistent, and emotionally intelligent

  • Develop marketing strategies that reflect where they’re going — not just where they’ve been

  • Free up their time, headspace, and energy to focus on what actually moves the needle.

Why Me

Because I’ve been where you are — building something bigger than yourself while wearing every hat.
I know how easy it is to lose your voice trying to keep up with what “works.”

I don’t just give you more to-do’s.
I help you see the whole picture — and create a plan that supports you, your goals, and your capacity.

This isn’t a content studio.
It’s a strategic partnership for business owners who want to stop guessing, stop juggling, and start leading with clarity.

What You Can Expect

When we work together, you’ll get:

  • A thought partner who sees both the big picture and the details

  • Strategy that feels grounded, not gimmicky

  • Messaging that actually sounds like you

  • Systems that create space for you to lead, not just manage

Your brand deserves more than presence.
It deserves direction — and the confidence that comes from knowing everything connects.

Let’s build that together.

📍 Rooted in Texas | Partnering with clients nationwide
🎥 Fractional CMO, strategist, and story architect
💡 Known for building marketing strategies that feel as good as they perform.

Our Core Values

  • I am deeply committed to understanding and uplifting others, especially female entrepreneurs and small businesses, by providing the tools and support they need to succeed.

  • focus on uplifting and amplifying the voices of female entrepreneurs, embodying empowerment as a core value to help women confidently showcase their brands and achieve their business goals.

  • At the heart of what I do is a commitment to innovation; I continually seek creative and effective ways to navigate the ever-changing marketing landscape, ensuring that the strategies I employ are not just current but also forward-thinking.

  • I recognize the power of partnerships and community, and I highly value collaboration. I work closely with clients to understand their unique needs and craft personalized solutions that reflect their brand's identity and aspirations.

  • I prioritize honesty, sincerity, and staying true to myself and my clients, valuing relationships built on trust and genuine connections.

  • I focus on delivering high-quality work, maintaining reliability, and creating strong, cohesive brand identities for my clients.

  • I strive to create a sense of belonging, build meaningful relationships, and foster a supportive environment where people feel seen and valued.