Clarity. Connection. Strategy that actually converts.

At The Social Shift, my services aren’t built for more posts.
They’re built for marketing that moves with your business — intentional, story-driven, and strategically aligned from top to bottom.

Whether you’re planning a launch, hosting an event, adding a new sub-brand, or refreshing your entire marketing direction — I help you connect every piece into one clear, effective plan.

Because when your business grows, your marketing should grow with it.

This isn’t “social media for visibility’s sake.”
It’s a fractional CMO partnership designed to help you lead with clarity, implement with confidence, and connect your marketing to measurable results.

raving fans

raving fans

“The Social shift create all content with imagery and captions. They will send me a text with all posts before they hit that month for my review. I rarely have to make edits because they do such an amazing job! It has really grown our audience and engagement and keeps us relevant/fresh as compared to our competitors. she has always met my business and budget needs. I love the professional yet still customized style of the posts.”
— Audrey Raley-Refined Eye Care
“Holli, you are a rock star, I love what you are doing with our social media accounts! The Social Shift has my stamp of approval and 5 star rating!”
— Robyn Sechrest-NB Animal Urgent Care

Fractional CMO Partnership

For the visionary founder who’s ready for a marketing partner — not another task-taker.

This ongoing partnership gives you the high-level strategy, structure, and support of a CMO — without the full-time hire. Together, we’ll create and manage a marketing system that covers everything from campaigns and launches to ongoing visibility and brand expansion.

If it touches your marketing plan, I’m in the room.
From planning events and designing campaigns to managing new offers, collaborations, or sub-brands — every piece gets built with clarity and consistency.

Includes:

  • 90-day marketing roadmap + KPI framework

  • Campaign, event, and launch strategy

  • Brand expansion and sub-brand planning

  • Content + creative direction

  • Team coordination and leadership

  • Monthly strategy calls + reporting

Marketing Ecosystem Audit

For when you know something’s off — but can’t pinpoint what.

This audit digs deep into your messaging, marketing channels, and strategy to identify disconnection points and realign everything under one clear narrative.

You’ll walk away with a practical, prioritized plan that links your brand story, visibility strategy, and conversion pathways — so every effort works toward the same goal.

Includes:

  • Brand + message review

  • Channel + content audit

  • Funnel + visibility alignment map

  • 1:1 review + next-step strategy

Story-Driven Campaign Strategy

For the brand ready to make their next move intentional.

Whether it’s a service launch, an in-person event, or a collaborative campaign, I’ll help you design and execute a marketing plan that blends strategy with storytelling — so your message feels clear and your results measurable.

Includes:

  • Campaign concept + narrative framework

  • Multi-channel rollout plan (social, email, collaborations, ads, PR)

  • Content prompts + messaging direction

  • Optional: On-site support for events or launches

Optional Add-Ons

  • Content Ecosystem Support: Done-for-you short-form video and content direction aligned with current campaigns

  • Local + Event Visibility: Planning, promotion, and on-site support for brand events and community activations

  • Sub-Brand Strategy: Development, messaging, and rollout plan for secondary offers or spin-offs

  • Team Consulting: Marketing systems + strategy training for your in-house or outsourced team

Let’s Work Together!