Your 90-Day Marketing Roadmap — The Simplest Way to Grow with Intention
If you’ve ever felt like your marketing is a full-time job on top of your full-time job, this is for you.
Most small business owners don’t need more content.
They need a clear plan — one that’s realistic, repeatable, and tied to real goals.
That’s exactly why I build every client’s strategy around a 90-day roadmap.
It’s short enough to stay flexible and long enough to create traction. It takes the big vision in your head and turns it into a doable plan that actually fits your life.
Why 90 Days Works So Well
A year-long plan sounds responsible, but business (and life) change too quickly for that.
A 30-day plan? You’re still reacting, not leading.
Ninety days is the sweet spot:
✅ Long enough to see measurable results
✅ Short enough to pivot if needed
✅ Focused enough to keep you consistent
Every quarter becomes a mini-season of growth — with direction, not burnout.
What a 90-Day Marketing Roadmap Includes
Here’s what we map out together:
1. Your Focus
Each 90-day cycle starts with one clear goal — not five. Maybe it’s building brand awareness, nurturing leads, or launching a new offer.
That clarity shapes everything that follows.
2. Your Message
We pinpoint the key stories and messages your audience needs to hear to take that next step — and we weave them consistently across platforms.
3. Your Visibility Plan
This is your rhythm — how often you show up, on which platforms, and with what type of content. No more guessing or posting “just because.”
4. Your Metrics
Together, we define what success looks like. Whether it’s inquiries, repeat clients, or engagement quality — we track progress that actually matters.
The Mindset Shift: From “More” to “Meaningful”
When you stop thinking of marketing as an endless treadmill and start treating it like a 90-day rhythm, everything changes.
You make better decisions. You create with more intention.
And you finally feel in control instead of constantly catching up.
How to Start Your Own 90-Day Plan
If you’re doing this solo, start small:
Choose one business goal for the next 90 days.
Outline the stories and content that support it.
Pick 2–3 marketing actions you can do consistently.
Set a calendar reminder to review results at the end of the quarter.
You’ll be surprised at how quickly clarity builds momentum.
Want Help Creating Yours?
This is one of my favorite things to build with clients — taking the swirl of ideas in your head and shaping them into a clear, focused plan that feels human and doable.
If you’d like to understand how your personal storytelling style fits into a strategy that performs, take The Story Style Quiz.
It’s a simple, insightful way to uncover your strongest marketing voice — and start building your next 90-day roadmap from there.
